Our mission is to walk in each morning, excited to do great work. And walk out every night, knowing that we've done it.
In 1996, we had a vision forged on the importance of intense relationship marketing. Creating opportunities through non-traditional means that convinced clients in traditionally conservative industries to think "outside the box." We quickly found a select, forward-thinking client list willing to take risks when shown the rewards of thinking differently. Now that the non-traditional has become traditional, we continue to explore ideas that no one has thought of, for clients willing to take a chance in order to capitalize on them. And one day, be the advertising agency to come up with a much less cliché term than "outside the box."
No project starts without research. All types of research. We talk to you. We talk to your employees. To your customers. Even your competitors. We talk. We listen. We learn.
Then we develop strategy.
Only then do we go to work. Generating ideas. Lots of ideas. Followed by lots more. We make certain you're not just out there...but out there saying the right things to the right people at the right time. And that you are listening to what your audience is saying back to you.
Then we do it all over again.
With the help of Driven Communications, Daily Fuel, a brand new daily digital dose of work/life balance targeting millennials began hitting inboxes in 2017. Driven helped develop branding and video content and will contiue to work with the new online property to develop ongoing content, website development and structuring digital anaytics to measure results and develop strategy going forward.
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Rose Pest Solutions is one of those services nobody wants to think about, until it's needed. Turns out a lot of people needed it. Using analytics, Driven identified audience behaviors which were used to create a targeted SEO/SEM campaign which improved SERP rankings for high value keywords and targeted areas reporting increased pest activity with an efficient combination of mobile campaigns, social engagement and PPC campaigns.
The result? Increased web traffic three years in a row, 100,000 unique visitors annually, a 50% increase in goal conversions year over year and some very loyal new customers.
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In keeping with it's montra "the excitement of a live performance" Panasonic premium audio brand Fender Premium Audio will partner with several music festivals and artists to create digital content promoting the brand. Driven developed the model combines the efforts of multiple brand partner, festivals and artists, to amplify the message that the premium audio system is one of the best in the biz.
See What Artists Say About Fender Premium Audio >
Who we do it for.
Cars. Beer. Football. Music. Bugs! These are the areas of our expertise: an impressively odd combo of cliental? You bet. But when you work with the likes of automotive suppliers and craft brewers, music industry legends and the NFL – not to mention one of the most trusted pest control companies in the country, you have to be a little odd yourself.
Some names you may or may not know, but their results speak for themselves.
Panasonic Automotive • Huron Valley-Sinai Hospital • Frankenmuth Brewery • Freudenberg-NOK • Detroit Lions • Rose Pest Solutions • Advance Capital Management • A. G. Simpson • Alcoa Automotive • Continental • Fidelity Bank • First United Methodist Church • Ford Field • LBF Group Accountants & Advisors • NFL Player Representation • Sam Hornish, Jr. • Vattikuti Foundation • William Beaumont Foundation
You’re an expert in your field. Our goal is to become experts in your field, too. We learn your business inside and out and six ways to Sunday.
Our strong suit. Without a sound blueprint, what you want to say, where you want to say it and who you want to say it to is lost. Bells and whistles are useless if they’re ringing and blowing in the wrong place.
Awareness is no longer considered ROI. No more hiding behind focus groups. You're either doing it right, or you're not. Your audience will decide. To achieve success all disciplines must work together to serve one very clearly defined objective...including search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), local business marketing, social media marketing, email campaigns and community/review management to name a few.
We're out to court your customers. To get their attention, introduce them to your brand and give them a compelling reason to engage. Meaningful content can take many forms, eminate from just about any source and live perpetually.